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1. Famitsu Marketing Data Service (Excel mail based)
2. Quarterly Digital Game Analysis
3. Game Database Service (Web-based)
4. Strategic Reports: The Secret of Gree and Mobage's Success
Report Objectives With key players like Facebook and Zynga struggling with sustaining momentum (as seen in their stock prices), the Western PC social game market seems to be hitting a growth ceiling sooner or later. Whereas in Japan, the social game market is still on a very positive track, with the market size almost doubling in 2011, from 2010's 112.0 billion yen to 211.7 billion yen, thanks to the country's widespread consumer application of payment through mobile carriers. In the global market, Japanese social game companies have been rapidly enhancing their presences over the last few years, with GREE and Mobage aggressively investing in M&A, IP, and brand equity.
Research AbstractThe purpose of this research is to dig deeper into the behavior and criteria of content-purchasing social gamers, alongside exploring their personal characteristics ranging from their demographic statistics and sense of values to their thoughts and actions in purchasing premium content. [Procedure]
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[Profile of Participants]
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Pages | 84 + special Excel data |
Price and How to order |
*USD 3000* *Please press the 'Purchase button below or email us directly to f-ism@ml.gzbrain.jp and a member of our team will be happy to help you. |
1. Famitsu Marketing Data Service (Excel mail based)
2. Quarterly Digital Game Analysis
3. Game Database Service (Web-based)
4. Strategic Reports: The Secret of Gree and Mobage's Success